Advertising · Commercial communication
Advertising Law & AdTech
Legal support for advertising agencies, advertisers and ad-tech (AdTech) providers. Members of our team have more than ten years of experience in the sector.
Overview
Legal support at the heart of the AdTech ecosystem Where Advertising - Media - Technology meet.
In the dynamic AdTech environment, legal support has to keep pace with the speed at which technology, advertising and the market evolve.
We stand by our clients throughout the life cycle of their products, services and advertising activity. From designing a new product and structuring it commercially, through negotiating the agreements, launching it and placing it on the market, to the legal issues that arise once advertising is live and reaches the public.
Our advisory approach goes beyond regulatory compliance. We understand the business model, the commercial priorities and the particular requirements of each product, so that we provide practical legal solutions that support its growth and its safe operation in the market.
With full legal cover across the whole AdTech value chain, we combine commercial insight, contractual experience and specialist regulatory knowledge, where advertising, media and technology meet.
Our expertise
- Campaign review and advertising claims: legal review of advertising messages, creative and commercial communications before they are published, with an emphasis on comparative advertising, promotional activities and contests, and unfair commercial practices.
- AdTech, data and digital regulation: conditions for the lawfulness of programmatic and data-driven campaigns (cookies, profiling, consent) in the context of digital advertising, as well as the regulatory requirements, in cooperation with the Data Protection team.
- Artificial intelligence in advertising: review of content produced with artificial intelligence and of automated targeting with regard to the risk of misleading advertising and unfair commercial practices, and transparency towards the consumer.
- Commercial and advertising agreements: allocation of responsibility for advertising content and its distribution among advertisers, agencies, media, publishers, platforms and AdTech providers, as well as media buying, sponsorship and branded content agreements.
- Influencers, content and rights: clearance of rights (image, trade marks, third-party content) before a campaign is launched, influencer and talent agreements, and transparency rules for commercial communication on social media.
- Sector-specific advertising: special rules for regulated products and services, such as food and beverages, alcohol and gambling.
- Regulatory authorities and dispute resolution: handling of complaints and representation before regulatory authorities, self-regulatory bodies and courts.